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 Post subject: Why have product registrations?
PostPosted: Thu Jul 03, 2008 7:20 am 
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Joined: Sat Nov 11, 2006 2:40 pm
Posts: 37
Hey Ken! Why do you even have product registrations? What's the payoff for Ad Astra?

Gorno


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 Post subject: Re: Why have product registrations?
PostPosted: Thu Jul 03, 2008 8:06 am 
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Joined: Thu Sep 08, 2005 10:00 am
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Location: Milwaukee, WI
Jonathan Fashena wrote:
Hey Ken! Why do you even have product registrations? What's the payoff for Ad Astra?

Gorno


1) It creates a player data base for players to find one another based on what products they've registered.

2) It gives me a mailing list that I can send new product announcements to, which I do (on average) about 4 to 6 times per year.

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 Post subject:
PostPosted: Thu Jul 03, 2008 9:25 am 
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Follow-up question: as I understand it, you only give registrations to purchasers of a whole boxed game, not the core rulebook alone. That doesn't seem logical, especially as some folks might want to buy the rules to check out the game before investing in all the game aides. Also, plenty of people already have hexmats and don't want to spend an extra 30$ for a felt battlemat.

And do game registrations really call for a 512-bit security code? ;)

Gorno


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 Post subject:
PostPosted: Thu Jul 03, 2008 9:29 am 
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Location: Milwaukee, WI
Jonathan Fashena wrote:
Follow-up question: as I understand it, you only give registrations to purchasers of a whole boxed game, not the core rulebook alone. That doesn't seem logical, especially as some folks might want to buy the rules to check out the game before investing in all the game aides. Also, plenty of people already have hexmats and don't want to spend an extra 30$ for a felt battlemat.


If someone sends in an order to make up a complete 'boxed game', we send them a serial number to go with it. In most cases, it's someone going "Yeah, you were right. You really DO need all the laminated and plastic bits and box minis for this to be fun...can I get a game that's "missing" the following items, and how much will it be?"

Our boxed games have paper hex maps in them.

Quote:
And do game registrations really call for a 512-bit security code? ;)


The guy who made the registration code system for us has a saying: When all you have is a saturation nuclear strike, all your problems look like enemy population centers.

He decided that exceeding the minimum spec was acceptable. We didn't argue when it was written four years ago.

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 Post subject:
PostPosted: Thu Jul 03, 2008 11:33 am 
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Joined: Wed Mar 14, 2007 9:04 am
Posts: 179
Location: Virginia Beach, Virginia, USA
Jonathan Fashena wrote:
Follow-up question: as I understand it, you only give registrations to purchasers of a whole boxed game,


I got bits and pieces of AV:T, including the rulebook, because I already had stacking tiles and such from SITS. It didn't come with a reg code but when I IMd Ken and mentioned it, he generated one within a few seconds.

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 Post subject:
PostPosted: Thu Jul 03, 2008 11:37 am 
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Joined: Wed Sep 07, 2005 11:28 am
Posts: 1336
Location: El Segundo, CA
Jonathan Fashena wrote:
Follow-up question: as I understand it, you only give registrations to purchasers of a whole boxed game, not the core rulebook alone. That doesn't seem logical, especially as some folks might want to buy the rules to check out the game before investing in all the game aides.


Just to make Ken's reply more explicit: getting just the rulebook is an excellent way to decide that you don't like the game. Among people who have the components and actually sit down and play through the tutorials, thumbs up percentage is 80-90. Among "I read the rules," it's sadly low. Therefore, it's in the game's interest to discourage people from buying only the rulebook.

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 Post subject:
PostPosted: Wed Jul 09, 2008 7:29 pm 
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Joined: Wed Apr 23, 2008 7:34 pm
Posts: 99
I started an online player registry map at Google for anyone that wants to let people know where they are and miscellaneous info they want to throw in...

Ad Astra Player Map

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 Post subject:
PostPosted: Tue Aug 19, 2008 3:42 pm 
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Joined: Sat Nov 17, 2007 8:11 pm
Posts: 232
Location: Frankfort, In
Ken I don't know if its possible, but can the Player Registry be expanded to look for players out to XXX miles/kilometers from the zip code given?


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