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 Post subject: Lessons Learned on Preorders
PostPosted: Fri Sep 12, 2008 5:08 pm 
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Joined: Thu Sep 08, 2005 10:00 am
Posts: 5095
Location: Milwaukee, WI
1) We need to send follow up messages on people who didn't fulfill their pre-order commitments sooner. Fortunately, I've used my Excel fu to help automate this.

2) The trend lines show that people who committed to BoP respond sooner on payment requests than people who committed to buying AV:T and Voidstriker minis. Of the set, we had a larger percentage of Voidstriker fleet boxes committed to that went unsold than AV:T minis, but both were MUCH higher than we'd budgeted for in setting pre-order targets.

3) On minis, we may need to raise the pre-order targets by a certain percent, or figure out a way to charge people a deposit when they commit , so they don't walk away from the order. Either way, the pre-order system isn't working as well with minis as we'd like.

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Ken Burnside
President
Ad Astra Games


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